what is sluff?
rooted in k-body culture
Long before jars of scented exfoliating scrubs became trendy, body scrubbing was a common practice in public Korean bathhouses.
You soak. You steam. You get scrubbed by a stranger.
With sluff…. You rinse. You prep. You sluff…yourself.
we didn’t invent it. we brought it home.
bathing rituals have been around for centuries.
The ancient Romans built the thermae.
The Turks invented the Hamman ritual.
The Finns created the sauna.
The Japanese steeped in the onsen.
Koreans have seh-shin (세신), also known more colloquially as ddae-miri (때밀이).
long before
10-step
K-beauty routines...
There was seh-shin (세신) — the Korean ritual of body scrubbing. At a jjimjilbang (찜질방), you don’t just get clean. You hang out. You soak. You steam. You listen to the ahjummas (아줌마) gossiping in the hot pools. These days, modern bathhouses are stacked — salt rooms, charcoal saunas, cafés. But the scrub is still the main event. With sluff, you bring the experience to your own shower.
why we built sluff.
bringing
K-body home.
